|EN: Last friday, I went to the press opening of the Shoeby flagship store in The Hague. Shoeby is a Dutch fashion store, which usually opens stores on B-locations. The store in The Hague is the first one on an A-location. The CEO of Shoeby didn't exaggerate when she said that when Shoeby does something, they really go for it, as this store also houses a café and an atelier where you can see how they're designing the new collections and where you can get your item from the store customized. They even have a laser machine to create laser prints and laser cuts and a textile printer. Also, customizing is free of charge! It's a complimentary service! I say this store is a true asset to The Hague!|
But there's more! They hired ex-Programme Director of Fashion Week Netherlands, Carlo Wijnands, to do designer collaborations for Shoeby with Dutch designers. For the first collaboration he asked Esther Dorhout Mees to create a collection of Christmas dresses and they are all to die for! I'm so in love with the short black one with the sheer part on top in the first photo! Well, off to the photos!
|The Christmas Collection|
|Esther Dorhout Mees and Carlo Wijnands tell about the collaboration|
|Esther Dorhout Mees with her favorite design from her Shoeby Christmas collection|
|The laser print machine|
|The store itself|
|EN: So, what do you think of the Shoeby flagship store? If you're ever around The Hague, I certainly recommend to pay this store a visit!|